Basso Italian performance road bikes and framesets available at bicycle. Richmond, London.
ENVE high-performance road and gravel bikes, carbon wheels, and components at bicycle. Richmond, London.
Festka custom carbon road and gravel bikes, handcrafted in Czech, available at bicycle. Richmond, London.
Moots titanium road and gravel bikes, handcrafted in the USA, available at bicycle. Richmond, London.
OPEN performance gravel and all-road carbon bikes, engineered in Switzerland, available at bicycle. Richmond, London.
Parlee custom carbon road and gravel bikes, handcrafted in the USA, available at bicycle. Richmond, London.
Passoni bespoke titanium road and gravel bikes, handcrafted in Italy, available at bicycle. Richmond, London.
Pinarello iconic Italian racing bikes and framesets for bespoke custom builds, available at bicycle. Richmond, London.
Quintana Roo triathlon bikes available at bicycle. Richmond, London.
Sarto bespoke carbon road and gravel bikes, handcrafted in Italy, available at bicycle. Richmond, London.
Stelbel bespoke steel road and gravel bikes, handcrafted in Italy, available at bicycle. Richmond, London.
Time performance carbon road and gravel bikes, manufactured in Europe with RTM and Dyneema® technology, available at bicycle. Richmond, London.

15,000+

Riders fitted

3

Bike Fit Studios

400+

5* Google reviews

45yrs

Combined experience

At bicycle, we fit people, not bikes.

All our bike fit sessions utilise a Purely Custom fitting jig to capture real-time metrics, including speed, cadence, power, and left/right balance. The jig’s ability to be adjusted dynamically while you ride allows us to evolve your position through a live feedback loop, ensuring your setup is aligned with your unique biomechanics.

We use High-Definition video analysis filming at 60 frames per second—nearly four times the detail of the leading 18fps motion capture systems. By capturing your movement from all four planes (front, rear, left, and right), we meticulously compare your pre and post-fit positions to guarantee peak comfort and performance.

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The worlds finest bicycle brands.

We offer a wide range of Road, Gravel, Triathlon, TT and Custom Bikes from the worlds finest brands, including; Basso, Enve, Festka, Moots, Open, Parlee, Passoni, Pinarello, Quintana Roo, Sarto, Stelbel and Time.

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Featured Bikes

Sarto Raso

£7,000.00

Sarto Seta+

£7,000.00

Sarto Raso TC

£8,500.00
I went for a shoe fitting with Dan this morning, and had the best ride this afternoon with my new kicks! Thanks to Dan's patience and attention to detail, I am had a much more comfortable and better performing ride. Highly recommended!

— Stuart

All cycling shoes

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Lake CX333

Narrow & Regular

Lake CX239

Regular & Wide

Lake MX239

Regular

Lake MX333

Narrow & Regular

Lake MX30G

Narrow

I recently took my Cannondale into Bicycle to have a major service, new group set and my wheels completely rebuilt. Wilf in the workshop was super Knowledgeable, enthusiastic about the bike and did a great job. It now rides better than new and I'm taking another bike in tomorrow for the same treatment. I trust these guys completely they are all very good at what they do.

— Greg
Absolutely fantastic service - Eoin and Wilf are both incredibly efficient. They always look to fit my bike in as soon as possible when I call (even for the minor things). I’m so pleased I found their workshop!
— Simon
Great personal service. Always ready to help and offer advice. Great guys too. Perfect local bike shop
I am always impressed by the level of care and attention to detail the team at Bicycle put into each service. No matter how great or small the job the bikes are always returned in perfect working order and a lot cleaner than when they went in!
— Mike

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