Bicycle fitting


Bike fitting has entered public awareness over the last few years. Unfortunately this has led to a few myths surrounding how it should truly be carried out.

Bike fitting has been adopted by many as a means of “prescriptive selling” - measure the feet to sell a shoe, measure the sit bones to sell a saddle, you see where we’re going with this?

Bike fitting’s true meaning should be the removal of a rider’s need to compensate.

At bicycle we have begun to adopt a more holistic and clinical approach to bike fitting - looking at the bigger picture rather than simply adhering to rule of thumb. Our approach is to observe dysfunction within a rider’s interaction with the bike then seek to remove it.
An example of this dysfunction might be to excessively point the toes through the bottom of the stroke as a result of an excessive saddle height or to carry too much weight on the hands because the reach to the handlebars is too far.

Bike fit can be used to overcome a multitude of ailments commonly experienced while out riding. These include but are not limited to : neck and shoulder discomfort, elbow pain, numb hands, low back pain, hip pain, knee pain, muscle cramping,

We are ingraining bike fitting throughout our whole business. With fit influencing the brands we stock so that we can provide our customers with a product that is genuinely suitable for them.

At bicycle we have now adopted a “fit first, buy later” mentality - the adage of our resident fitter James. This attitude puts the rider at the centre of focus, understanding their specific physiological needs and requirements.

Our bike fit sessions are genuinely tailored to the individual. Each client is carefully considered in an interview to gather information on their injury/trauma history, what they’d like to achieve from the fit and any discomforts that may arise on the bike.

Do we discount fit?

No, we do not ever discount our fitting services. A bike fit is not compulsory in order for you to buy a bike from us. We will guide you through a thorough sizing on our bike sizing jig but the only way to be absolutely sure on a good fit is to go through one of our sessions.


Bicycle Richmond are your bike specialists in London delivering sales, bicycle fitting, workshop services, personal training, and full support!

Bicycle Fit Follow up Fit
RIDER INTERVIEW: discuss your injury history, physical complaints while riding, riding experience and goals.

POSTURAL AND MOVEMENT ASSESSMENT: identify any tightness, weaknesses and structural asymmetries. This may highlight further areas that can be improved with dedicated physiotherapy, pedaling technique or cycling strength and conditioning sessions.

CUSTOM FOOTBED: We will assess whether you’d benefit from custom footbeds* (insoles) as part of the bike fit process. We also offer this as a separate, stand-alone service. *The footbeds are an additional cost

CLEAT ALIGNMENT: We look at shoe cleat alignment as part of the bike fit process, and will make any necessary adjustments. However, we also offer this as a separate service, ideal if you’re changing to a different brand of pedals or buying new shoes. NB: Cleat alignment is only available to customers who have already had a bike fit with us at Bespoke.

SADDLE RECOMMENDATION: Based on your postural assessment, we will recommend a choice of saddles. Demo saddles can be taken for a trial before making a commitment.

ADJUSTMENTS AND ADVICE if you need to change your bars, stem, seatpost, saddle or any other components to achieve the perfect position we will advise on the most suitable options We keep a wide range in stock to suit all budgets.

MODEL RECOMMENDATIONS at the end of the fit we will recommend specific models which will suit you best, and any adaptations required to make them fit perfectly. This is done using our very own proprietary app.

PERSONALISED ADJUSTMENTS when you buy your bike from us we will make all the necessary adjustments to ensure it fits you perfectly, including swapping the stock stem, seatpost, handlebars and saddle for the ideal size, if required, at no extra charge.

ONGOING SUPPORT the cost covers the initial in-store session, plus unlimited email/phone, support.    

Foot Consultation

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Foot Consultation

Bicycle Sidas Custom Insoles

Improve Performance, Increase Comfort and Reduce Injury

Our custom insoles help individuals from elite athletes to recreational sportsmen and sportswomen.

Custom insoles and orthotics have been widely used to treat foot, ankle and lower leg problems and injuries for years.

Increasingly, custom insoles have become standard equipment for elite athletes including runners, football, rugby, tennis, hockey players, cyclists and more.

If you are injured or recovering from an injury Bicycle Sidas Custom Insoles can help with: plantar fasciitis, achilles-tendon pain, knee pain, and hip and lower back pain as well as many more foot and body alignment issues.

The Foundations for Alignment and MovementFoot Consultation

A foot with poor support is like a building with poor foundations. The lack of support can lead to problems not only in the foot itself, but also in the rest of the body such as the knee, hip, back, etc

The sole of the foot is the primary method of supporting and propelling the body. Ensuring it is correctly supported is critical to improving performance, increasing comfort and reducing the risk of injury.


Activities such as walking, running, skiing, tennis, football, etc. subject the body’s musculoskeletal system to forces both external (ground reaction forces/gravity etc.) and internal (muscle and joint reaction forces). The body is usually well adapted to cope but key issues may develop:

1. When these forces increase beyond the normal range the joint/body can physically manage, the joint/body becomes overloaded, leading to injury (strains etc.).
2. Issues of mobility, strength, and any structural abnormalities and the type and frequency of activity can exaggerate the forces, either leading to increased risk of injury.
3. Injury may be immediate or progressive over time i.e. bunions are caused by overloading joints in the feet over many years, not just tight shoes.

Foot Consultation 


Good foundations improve performance, increase comfort and reduce injury.

Custom Insoles and orthotics have been proven to reduce and/or modify the forces on the body allowing it to function within a (more) normal range, thus reducing injury potential and improving performance.

The additional energy used to counter the excessive forces also results in the onset of early fatigue, hence less energy is available to perform your chosen activity.

Please note any orthotics/insoles or wedges needed to complete the fit are an additional cost.





We offer a range of service packages, with fast turnaround. Bikes grow more popular each day and therefore so does the need for servicing, which is why we need to book your bike in to do it’s service allowing us to manage our customers as efficiently as possible. 

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Bicycle Fitting

Bicycle Fitting

Why get a bicycle fitting? Time to buy that new bicycle? We simply cannot imagine buying a new bicycle without getting a professional bike fitting as part process. Every bicycle that leaves our shop starts off with a bike fitting, whether you are a beginner or a veteran.

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Bike Box Hire

Bike Box Hire

We have four bike boxes available to hire. To hire your bike box please use our booking form. When booking over two weeks of rental, customers will receive two free inner tubes for their travels. Each additional day over the booking is charged at £7 per day.

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Request callback Request call TEL: 020 8940 2274 Book service Bicycle fittings